The Big Adventure was Network Seven’s big new reality format for 2014. Contestants compete in a series of tasks for the right to dig for a golden key; twelve of which are buried in a sandy grid. Ultimately one of these golden key would unlock a treasure box which contains a million dollars. The TV show had all the thrills, spills and drama you’d expect of a high budget production.
Whilst adventure-based television can be very exciting to watch, it’s a passive experience for those at home sitting on their lounges. So how do you share the adrenalin and fun with viewers at home? And how do you build and maintain show audiences, and fuel social chatter?