Sixty-nine percent of Australians use one or more additional screens while watching TV, meaning audiences are paying less attention to traditional advertising. Ansible team came up with the idea to turn viewers’ smartphones into virtual tennis racquets by developing a second screen app that would interact in perfect sync with a series of 30s TV spots.
The solution was a world first mobile app called “Game On” that leveraged Shazam’s audio sync technology, an accelerometer used in fitness apps, and the smartphone’s gyroscope to simulate the experience of returning a serve against a professional tennis player. The accelerometer and gyroscope measured the quality of the swing, and the app would display whether or not the return was successful. Using the app people could play against TV, computer, tablet, on the tennis ground and at shopping malls.