Ansible, in collaboration with the IPG Media Lab, is excited to announce the launch of The NiroBot – a chatbot built for Kia.
The Niro is Kia’s new hybrid utility vehicle that will be launching in 2017. The NiroBot is a chatbot that lives on Facebook Messenger and uses Artificial Intelligence to have real-time conversations with consumers interested in learning more about this exciting new vehicle.
More than 1 billion consumers use Facebook Messenger every month and those accessing the NiroBot will benefit from a wide array of features, including full-screen galleries, guided vehicle discovery, rich product specification menus, , expansive technical information regarding the vehicle, step-by-step tutorials and test-drive scheduling calendars on an easy-to-use interface. Additionally, the NiroBotfacilitates the user-experience, with the ability to connect drivers to a live Kia representative at any time.
“The all-new Niro is like nothing else on the road today, and kicking off our pre-launch strategy by breaking new ground with our bot for Messenger that will make the new car research process much easier and more efficient for shoppers,” said Kimberley Gardiner, director of marketing, KMA. “The user friendly interface combines the experience of being in a showroom with the convenience and mobility today’s car buyers are looking for as users interact with the NiroBot at their own pace and focus on the specific areas that interest them most.”
“Word of mouth remains the most influential, and coveted, form of brand communication. However, when launching a car and building awareness in a crowded marketplace it’s hard to achieve,” said Travis Johnson, global president, Ansible. “We created the NiroBot to be everywhere our customers are – in chat platforms – and allow them to have a natural conversation about the Niro enhanced throughout by multimedia such as videos, images, links and even the ability to register for a test drive.”
For any questions or additional information please reach out to Mark.Power@Ansibleww.com, Managing Director Ansible USA.